How to write a good blog post

How to write a blog post

It doesn’t matter how knowledgeable you are, or how experienced you are or how much better your product is than your competitor’s–if nobody’s reading your content, you’re broke. So while it’s important to have the facts and experience and a quality product, you also need to practice the art of copywriting.

Simply put, copywriting is the practice of writing your web copy in such a way that it makes people want to read it and want to buy what you’re selling. Here are 5 things that will make that happen every time you write an article for a blog post.

1. Hook them with the title.

Get Readers Hooked to Your Blog Posts

Did you start reading this article because of the title? Making strong statements in your title like ‘force people to read your blog’ provokes interest in what the article contains.

“How can the author make such a bold statement?” the potential reader will wonder, and they’ll click-through to the article to find out.

Keep your titles short and punchy. Long titles (anything more than 10 words) can’t be instantly absorbed at a glance, and you want the potential reader to be motivated to learn more even if they only glance at your article title.

Using numbers works well, too. “Top 7 Tips” or “5 Steps”, etc. helps people know that they’ll be getting a series of information broken into digestible chunks rather than reading one long article on a single topic.

2. Let them know how they’ll benefit.

Benefits of a Blog Post

Once you’ve gotten the reader’s attention with your headline, don’t disappoint them with a boring opening. You need to continue that interest by immediately letting them know what they’ll be getting out of reading your article. Make it clear how they will benefit if they keep reading.

If they’ll learn how to save money, make sure they know that by the time you’re done they’ll have more money in their pocket. If you’re teaching a skill, make sure they know how that skill will benefit them.

3. Break it up into digestible chunks.

Bullet Points for a Blog Post

Long copy that’s not broken up just “feels” like a lot of work to read. This fact has been recognized long before the web was born. Newspapers from more than a hundred years ago used narrow columns and liberal paragraph spacing to make the content easier on the eyes.

Break your blog post content up with subheadings or bullet points. Use narrow columns if possible. If not, make sure your paragraphs only have a few sentences each.

Printed copy (books) and web copy are significantly different in this regard. Books tend to have much longer paragraphs, and book readers accept that because they expect a longer read. On the web your readers expect quick answers to their questions.

Even if you can’t answer their questions quickly, you need to make the content look like a quick read. Breaking up your content accomplishes that well. It makes the content easier on the eyes and gives people get a sense of how much reading they’ll have to do to take in each point.

4. Summarize what you’ve taught.

Blog Post Summary

After you’ve finished making the points you need to make to your blog reader, summarize them. This reminds the reader what they’ve learned after reading your wonderful article. It’s the take-away, and it’s what’s going to be remembered in most cases.

 

5. Tell them what you want them to do next.

Act Now Call to Action

If the purpose of your article is to sell something, it’s time to tell the reader what you want them to do next. This is the “call to action.”

Do you want them to buy something? Then tell them to buy it! “Click here now to buy XYZ and get started on your path to success.” That kind of thing.

Don’t just leave it up to the reader to figure out what you want them to do. Tell them to act, and tell them how to act. It converts readers much better.

In Summary

Copywriting isn’t just the conveying of information to a reader. It’s designed to hook a reader’s interest, guide them through the content and get them to take action when they’re done.

You accomplish that with the hook (the title), by telling them how they’ll benefit in the introduction, breaking up the information with subheadings or bullet points and summarizing what you’ve taught.

Once that’s done, it’s time to hit them with the call to action and tell them what action they should take next. These five steps will set your blog apart and keep people coming back for more.

About the Author

Jonathan Leger has been writing web and sales copy since the web was born. He has many marketing products, including the most popular article spinner on the planet, TheBestSpinner.com.

Stephen Collie: Reputation Management

Your business has nothing if it lacks a decent reputation. Your possibilities are endless with a wonderful reputation.Use these tips to make your business’s reputation built up.

Be sure to keep posting new positive content to keep it fresh, and negative feedback is going to fall away in the search engine’s listings.

Make sure you’re very personable online presence.Simply posting updates won’t do a lot; you take the time to directly communicate with your customers. Answer any questions as soon as you possibly can. “If you are stumped by the question you have been asked, advise the follower that you are attempting to find an answer”, says Stephen Collie.

TIP! When dealing with negative feedback about your business, a good offense is the best defensive strategy. This will show that you are civil and professional.

Make sure all customers are not ignored. Turning a customer’s negative experience into a good one will show customers that you care. It’s even better if you do this on the Internet.

This will be the name you have. Search engines like businesses that have authority in a space. Your site will get moved up when they view your business as official. Run your social media accounts professionally they say a part of your business.

Stephen Collie: “Many business people do not pay strict attention to this area of their business, and there can be serious consequences”. If you get a reputation for being a bad employer, then a lot of potential customers might refuse to have anything to do with your business.

TIP! Keep up with social networks. Customers expect a reply when they ask you a question through your website or post on social media sites.

Reputaion ManagementBe at places your customers are. Visit any places you know they go to. You can really get to know potential customers if you interact with them. People will feel comfortable in this type of environment. If you find false information online about your company, you can ask the site owner to remove it. “If you can prove the information is actually libel, you may succeed in getting it taken down”, says Stephen Collie.

TIP! Make sure that you stay current on news that relates to your industry. This can help you keep your customers up to date too.

You might get angry when you read negative commentary that has been posted about your business. The best thing that you can do is stay calm and straighten these comments out. Readers can make their own judgements now that they have read both pieces of information.

Never cover up any mistakes that happen at your business may have made. Your customers aren’t going to fall for that.Most times, customers will forgive mistakes, provided you also give them an added incentive to do so.

Your business is only worth as much as your reputation allows for. Your reputation drives the success or failure of your business. It is important for you to do everything you can to maintain a good reputation. Keep this material in mind as you go about bolstering your firm’s business reputation.

Stephen Karl Collie is the founder and general manager of Stephen Collie Enterprises.

References:

Business Management – Entrepreneur

Online guide to small business management. Find articles, advice and how-to guides on how to manage your business.

Management – Wikipedia, the free encyclopedia

This section does not cite any references or sources. Please help improve this section by adding citations to …

Journal of Small Business Management – Wiley Online Library

Journal of Small Business Management. © International … Two Decades of Sustainability Management Tools for SMEs: How Far Have We Come? Matthew P.