Rating: 
Amazon Price: $12.63 (as of June 9, 2018 9:26 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Product Details

  • Publisher: Pearson Education; 3 edition (2014)
  • Language: English
  • ISBN-10: 9332539278
  • ISBN-13: 978-9332539273
  • Package Dimensions: 8.9 x 6.4 x 0.4 inches
  • Shipping Weight: 9.9 ounces

Customer Reviews

Facebook for marketers

 on April 14, 2012
By Olena
I would like to say thank you to the author of the book for making it so informative yet easy to read. I have learned a lot from the book and will definitely apply all the knowledge to improve the Facebook page of the company I work for. This book definitely worth spending both money and time and I highly recommend it to all marketers to read.

Five Stars

 on August 5, 2014
By michael j simkin
Excellent

Great Demystification of Facebook For Me…

 on April 18, 2012
By Elisa 20
First, I have to say, I resisted FB for a long time, and once I realize I needed it for business (“free PR that can potentially reach millions–you’re dumb to ignore it!”), I resigned myself and opened an account.

Another Win for Brian Carter and Justin Levy

 on July 19, 2012
By Jinger Jarrett
I really don’t think you can read enough books on Facebook because it’s changing all the time. If you want to effectively market with Facebook, you need to read everything you can, and this book is definitely a great place to start.

Excellent Resource

 on April 30, 2012
By John Chancellor
The popularity and growth of Facebook has simply been staggering. For many people Facebook has become an integral part of their lives. It has become a way to connect with friends, family members and like minded individuals whether they live down the street, in another state or around the world. The social benefits of Facebook are easy to understand. It is fantastic.

The perfect book on Facebook marketing, or at least it was when it was first published

 on June 21, 2012
By Shevi
I have a love-hate relationship with Facebook. On the one hand, I spend hours every day on it. It’s a great way to connect with colleagues, friends, family, and complete strangers you have something in common with. I have a page on Facebook, I’ve advertised on Facebook, and I have no doubt that Facebook has been indispensable to my business. I’m a writer, and I think having a Facebook presence is important to every creative professional who isn’t already in the major leagues.

Solid Primer on How Businesses Can Make the Most of Facebook

 on June 5, 2012
By Ed Uyeshima
According to the Nielsen Media Research study released in December 2011, Facebook is the second most accessed website in the US. Nearly half the country has Facebook accounts with around 875 million users, which would make Facebook the world’s third most populous country if it was a political sovereignty. On May 17, 2012, Facebook, Inc. held an initial public offering negotiating a share price of $38 valuing the company at $104 billion, the largest valuation to date for a newly listed public company. Despite the shakiness of the stock value in the weeks since, there is no getting around the fact that entrepreneurs and enterprises recognize a need for a Facebook presence to partake in a piece of the burgeoning social commerce pie. Social media mavens Brian Carter and Justin Levy provide an effective primer that helps the relative online neophyte get started on Facebook with the intent of optimizing it for business and branding.
Stephen Collie

About Stephen Collie

Stephen Collie is a retired Internet Professional based in Tauranga, New Zealand. He is the Founder and Former CEO of Stephen Collie Enterprises.