• Social Media Marketing A Strategic Approach PDF
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  • Social Media Marketing A Strategic Approach
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  • Social Media Marketing A Strategic Approach
  • Social Media Marketing A Strategic Approach
  • Social Media Marketing A Strategic Approach
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Rating: 
Amazon Price: $149.95 $131.20 You save: $18.75 (13%). (as of May 20, 2018 11:53 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Product Details

  • Paperback: 400 pages
  • Publisher: South-Western College Pub; 1 edition (March 9, 2012)
  • Language: English
  • ISBN-10: 9780538480871
  • ISBN-13: 978-0538480871
  • ASIN: 0538480874
  • Product Dimensions: 8.3 x 0.7 x 10.8 inches
  • Shipping Weight: 1.8 pounds

Customer Reviews

It’s very modern and easy to understand

 on September 7, 2016
By Hunt
I wish I didn’t rent this book and just bought it instead! This book looks a little dated, but isn’t! It’s very modern and easy to understand. There are tips and tricks in it that are easy to follow and case studies that prove these techniques work. I found it very helpful in many ways. The book teaches you how to create a social media marketing plan from scratch. And it shows how to improve your existing one. Very clear, simple language – especially for those that don’t know all the technical lingo. Really enjoyed reading through it. Works well for any business model – big corporations or small businesses. But also nonprofits too! My advice? BUY the book. You’ll want to reference it again and again.

This was a good guide on how to approach social media marketing

 on March 3, 2018
By Loe
Bought for a college course. This was a good guide on how to approach social media marketing, with relevant information about our current social media driven society. Good book.

Great Book

 on June 14, 2017
By pghstlrgrl
Just what I needed. Very little marks and in good condition.

Better then described

 on September 23, 2016
By Donna Gonzalez
Book was better then described. Class hasn’t started yet so will soon find out if I like it.

Book makes the class content easy to digest

 on May 6, 2015
By Alpha_Cookie
Book makes the class content easy to digest, and the formatting is easy to follow. My only reason for 4 stars is the lack of a glossary, an index is fine and dandy, but for vocab studying I find it easier to use a glossary.

Five Stars

 on December 17, 2017
By Marcus
Great product worth the price from a nice seller.

Cant beat such a low price for this online book …

 on February 11, 2016
By Johnny
Cant beat such a low price for this online book that i only needed for a few months for my class. Why buy the book completely when I would just have to sell it back later.
Stephen Collie

About Stephen Collie

Stephen Collie is a retired Internet Professional based in Tauranga, New Zealand. He is the Founder and Former CEO of Stephen Collie Enterprises.