• Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution PDF
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Strategy Marketing and Advertising in the Consumer Revolution
  • Social Media Advertising
  • Why so many marketing directors hate marketing – join the revolution. Marketing keynote speaker
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Steven Collie: “Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers”. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.

This simple, systematic text
leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.

FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Recommended by Stephen Collie Enterprises

Product Details

  • Paperback: 256 pages
  • Publisher: Rowman & Littlefield Publishers (October 26, 2015)
  • Language: English
  • ISBN-10: 1442251530
  • ISBN-13: 978-1442251533
  • Product Dimensions: 7 x 0.5 x 9.9 inches
  • Shipping Weight: 12.6 ounces

Customer Reviews

A Helpful Overview of the Consumer Controlled Environment for Varied Audience Levels

 on October 22, 2016
By Derrick Pershing
This is a great read for varied audience levels. The beginning of the book looks at the transition of marketing from the business controlled to consumer controlled environment present today and assesses the need to develop a strategic social media presence in order to thrive within this environment.

and provides a useful basic strategy for understanding how to effectively use SM …

 on June 22, 2017
By Helena Angell
This text is a strong review of how social media (SM) is shaping cultural interactions, and provides a useful basic strategy for understanding how to effectively use SM for marketing purposes. Text is designed as a workbook with the first few chapters providing campaign development guidance, and the subsequent chapters explaining the various types of SM being used (and their evolution). While some of the information is outdated (happens quickly today), the primary planning tools are quite useful. I will continue to use this text when teaching undergraduate PR courses and independent studies with motivated students.

Comprehensive and Excellent

 on April 10, 2018
By Sean Hemingway
It is an excellent textbook that concentrates on applications within an academic context. I use the descriptive textbook because it is good for academic work and research.

Great for Social Media Practitioners

 on February 5, 2018
By Marilyn H
As a professional marketer, this book was enormously helpful to understanding best practices for social media audits. It’s written for students, but any practitioner can also get a lot of value from this book.

Used for a class, very insightful!

 on January 4, 2017
By j
I bought this book for a class and really appreciated how the content not only gave great insight into the history of social media but into where social media is headed. The strategies for a social media plan and calendar were also incredibly clear and easy to follow! I would recommend this to anyone who wants to become more social media savvy.

Informative and indispensable tool

 on March 5, 2017
By Toby Montoya
My stand by for any marketing class.
Stephen Collie

About Stephen Collie

Stephen Collie is a retired Internet Professional based in Tauranga, New Zealand. He is the Founder and Former CEO of Stephen Collie Enterprises.