• Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
«
»
Rating: 
Amazon Price: $68.95 $43.91 You save: $25.04 (36%). (as of June 15, 2018 11:45 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Understanding and appreciating the ethical dilemmas associated with business marketing is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing& ethics

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

Continue Reading…

  • Social Media Marketing A Strategic Approach PDF
  • Strategic Approach to Leveraging Social Media
  • Social Media Marketing A Strategic Approach
  • Marketing Strategies – How do I find my first client?
  • Social Media Marketing A Strategic Approach
  • How to Create a Long Term Successful Social Media Marketing Strategy for Businesses
  • Social Media Marketing A Strategic Approach
  • Social Media Marketing A Strategic Approach
  • Building Your Action Plan for Social Media Marketing
  • 4 Principles of Marketing Strategy | Brian Tracy
«
»
Rating: 
Amazon Price: $149.95 (as of June 15, 2018 11:45 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.