• Download Strategic Social Media From Marketing to Social Change
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  • How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview 2016
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
  • Download Ethics in Marketing International cases and perspectives Book
  • Business Ethics: Corporate Social Responsibility
  • What is DIVERSITY MARKETING? What does DIVERSITY MARKETING mean? DIVERSITY MARKETING meaning
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  • Ethical Marketing General Definition
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Amazon Price: $68.95 $43.91 You save: $25.04 (36%). (as of May 20, 2018 2:24 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Understanding and appreciating the ethical dilemmas associated with business marketing is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing& ethics

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

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