eMarketing: The essential guide to marketing in a digital world

by Stephen Collie - October 12, 2015

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eMarketing: The essential guide to marketing in a digital world

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Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.

Business News

EU fines Qualcomm $1.2 billion over Apple mobile chip deals January 24, 2018
BRUSSELS (Reuters) - EU antitrust regulators hit U.S. chipmaker Qualcomm with a 997 million euro ($1.23 billion) fine on Wednesday for paying Apple to only use Qualcomm chips, rather than those made by rivals such as Intel.
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NEW YORK (Reuters) - Comcast Corp's adjusted quarterly profit topped Wall Street estimates on Wednesday, helped by more high-speed internet customers and higher theme park revenue.
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ZURICH (Reuters) - The year has got off to a good start as the U.S. economy performs well and market volatility picks up, Credit Suisse Chief Executive Tidjane Thiam said on Wednesday.
U.S. defends America First agenda ahead of Trump visit to Davos January 24, 2018
DAVOS, Switzerland (Reuters) - Senior U.S. officials hit back on Wednesday against suggestions that Donald Trump's "America First" agenda was hurting globalization and trade, setting an aggressive tone ahead of the U.S. president's visit to the World Economic Forum.
GE quarterly revenue drops 5 percent January 24, 2018
(Reuters) - U.S. industrial conglomerate General Electric Co reported a 5 percent fall in revenue and a $10 billion loss for the fourth quarter on Wednesday, driven by an already revealed $11 billion charge for insurance losses and taxation.
United Tech beats revenue estimates, forecasts higher 2018 profit January 24, 2018
(Reuters) - U.S. manufacturer United Technologies Corp reported better-than-expected fourth-quarter revenue on Wednesday and forecast higher profit for the full year, benefiting from higher sales of parts and maintenance for commercial jets.

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