Stephen Collie: Reputation Management

Your business has nothing if it lacks a decent reputation. Your possibilities are endless with a wonderful reputation.Use these tips to make your business’s reputation built up.

Be sure to keep posting new positive content to keep it fresh, and negative feedback is going to fall away in the search engine’s listings.

Make sure you’re very personable online presence.Simply posting updates won’t do a lot; you take the time to directly communicate with your customers. Answer any questions as soon as you possibly can. “If you are stumped by the question you have been asked, advise the follower that you are attempting to find an answer”, says Stephen Collie.

TIP! When dealing with negative feedback about your business, a good offense is the best defensive strategy. This will show that you are civil and professional.

Make sure all customers are not ignored. Turning a customer’s negative experience into a good one will show customers that you care. It’s even better if you do this on the Internet.

This will be the name you have. Search engines like businesses that have authority in a space. Your site will get moved up when they view your business as official. Run your social media accounts professionally they say a part of your business.

Stephen Collie: “Many business people do not pay strict attention to this area of their business, and there can be serious consequences”. If you get a reputation for being a bad employer, then a lot of potential customers might refuse to have anything to do with your business.

TIP! Keep up with social networks. Customers expect a reply when they ask you a question through your website or post on social media sites.

Reputaion ManagementBe at places your customers are. Visit any places you know they go to. You can really get to know potential customers if you interact with them. People will feel comfortable in this type of environment. If you find false information online about your company, you can ask the site owner to remove it. “If you can prove the information is actually libel, you may succeed in getting it taken down”, says Stephen Collie.

TIP! Make sure that you stay current on news that relates to your industry. This can help you keep your customers up to date too.

You might get angry when you read negative commentary that has been posted about your business. The best thing that you can do is stay calm and straighten these comments out. Readers can make their own judgements now that they have read both pieces of information.

Never cover up any mistakes that happen at your business may have made. Your customers aren’t going to fall for that.Most times, customers will forgive mistakes, provided you also give them an added incentive to do so.

Your business is only worth as much as your reputation allows for. Your reputation drives the success or failure of your business. It is important for you to do everything you can to maintain a good reputation. Keep this material in mind as you go about bolstering your firm’s business reputation.

Stephen Karl Collie is the founder and general manager of Stephen Collie Enterprises.

References:

Business Management – Entrepreneur

Online guide to small business management. Find articles, advice and how-to guides on how to manage your business.

Management – Wikipedia, the free encyclopedia

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Journal of Small Business Management – Wiley Online Library

Journal of Small Business Management. © International … Two Decades of Sustainability Management Tools for SMEs: How Far Have We Come? Matthew P.

Do you have a business Facebook page for your brand? You could be missing lots of customers if you do not use Facebook. If you are using Facebook, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading to learn how to build a strong Facebook marketing strategy on Facebook.

You can boost your regular subscribers. Post who the names of winners are to your Facebook page; do this often to grow your business.

You can do so by giving your choice of page an attractive and the addition of graphics. Facebook users tend to be drawn to these kinds of pages compared to plain pages.

TIP! Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers.

Consider Facebook as a good way to share information. Facebook is for more than just idle conversation; it is a major source of content.Write some actual blog posts and then promote them using your Facebook page. Facebook usually drives up a bunch of traffic if you do.

Facebook Offers is a great tool for running contests or free products through your customers. You only need to set the offer up and then change it to Promoted Post via your wall. You can promote it outside your fan base if its a great offer.

TIP! Make your page stick out. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it.

Custom tabs can give a Facebook marketing. The tabs let you present your page information in an organized manner. For example, your current giveaway can have its own tab that lets your followers know how things work.

Think about purchasing a Facebook ads. You can customize your ad by having people of a certain age or gender criteria see it. There are also no long-term commitments. The ad can he halted at any time.

TIP! Don’t let spammers overtake your Facebook page. Sites that are riddled with spam can end up turning potential customers off.

Know when to post about your business outside of a personal Facebook page. Posting information on other people’s Facebook pages can get you a lot of attention. Make sure your posts get the right kind of attention.Only post on other pages if you have something valuable. Avoid spam at all times.

Always respond to comments as well as posts that are posted on your Wall. If people take time to make contact, you owe it to them to respond.

TIP! Always be sure that you’re answering things when people ask you questions or leave you comments. Show that you appreciate their questions and comments, and give helpful responses.

You need to invest time and energy on your Facebook marketing. Facebook is important and marketing tool that deserves a true effort. If you expect it to be successful, you will not realize the results that are possible from this social media.Put real time and money behind your efforts if you want to get a lot out of everything.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use the tips in the article above to help improve your marketing efforts.

Check out these fabulous marketing tools recommended by Steve Collie.