Strategic Social Media: From Marketing to Social Change

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Product Details

  • File Size: 4570 KB
  • Print Length: 360 pages
  • Publisher: Wiley-Blackwell; 1 edition (September 15, 2016)
  • Publication Date: September 15, 2016
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B01M0HK3QL
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

Five Stars

 on March 9, 2017
By Jimmy
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Five Stars

 on December 3, 2016
By susan
Stephen Collie

About Stephen Collie

Stephen Collie is a retired Internet Professional based in Tauranga, New Zealand. He is the Founder and Former CEO of Stephen Collie Enterprises.

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