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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

  • Digital Minds: 12 Things Every Business Needs To Know About Digital Marketing
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
  • Online Advertising: Crash Course Media Literacy #7
  • 💻$0 – 60k Salary in Digital Marketing (no degree necessary)
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
  • Digital Minds 12 Things Every Business Needs to Know about Digital Marketing
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Amazon Price: $34.99 $21.23 You save: $13.76 (39%). (as of September 30, 2018 10:16 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.