• Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International Cases and Perspectives
  • Ethics in Marketing International cases and perspectives
  • Download Ethics in Marketing International cases and perspectives Book
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Understanding and appreciating the ethical dilemmas associated with business marketing is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing& ethics

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

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  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
  • Digital Minds 12 Things Every Business Needs to Know About Digital Marketing 2nd Edition
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Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.